Actors:

• Public Relations Officer (PRO)
• Journalists
• Friend AI Necklace

Scenario:

• Pre-briefing Preparation: So, the PRO pops on the Friend AI Necklace before heading into the press briefing. The AI in the necklace gets ready to record and analyze everything that's about to go down.

• Briefing Commencement: Journalists gather around, and the PRO kicks things off with an opening statement. The necklace starts recording the moment the PRO begins speaking.

• Question-Answer Session:

- Journalists fire off their questions at the PRO.
- The Friend AI Necklace captures each question and the PRO's responses.
- Meanwhile, the AI is busy processing the language, picking out key themes and topics.

• Real-time Analysis:

  • The AI does its magic with real-time sentiment analysis, figuring out the tone of the questions and the overall vibe in the room.
  • Based on this, the AI sends subtle hints to the PRO through gentle vibrations or audio cues via a connected earpiece, helping the PRO stay cool and consistent.

• Post-Briefing Data Compilation:

  • After the session wraps up, the Friend AI Necklace pulls together all the recorded audio and turns it into text.
  • It then sorts the info into different tags like "crisis-related inquiries," "positive feedback," "negative feedback," and "neutral statements."

• Media Angle Analysis:

- The AI goes through the journalists' questions to spot any underlying angles or biases.
- It gives the PRO a detailed report on potential media angles and suggests the best ways to respond in future interactions.

Functionalities:

• Consistent Messaging:

  • The AI throws in phrases and talking points that match the corporate messaging strategy.
  • It helps the PRO stay on track by flagging any deviations and suggesting corrections during follow-up briefings.

• Effective Response Planning:

  • The PRO uses the AI-generated report to plan for future interactions, making sure they're ready for similar questions or angles.
  • The data helps in creating response templates that can be tweaked for different crises or media scenarios.

• Enhanced Media Strategy:

- The AI offers insights into trending media topics and the questions journalists ask most often.
- These insights help the PR team tweak their media strategy and improve their crisis management approach for better public perception.

Benefits:

• Quick and Accurate Real-time Analysis: The AI helps the PRO come up with immediate, effective responses even in high-pressure situations.
• Organized Information: The PRO can easily access, review, and use the recorded data, neatly organized by question type and journalist.
• Consistency and Preparedness: The AI ensures that the messaging stays consistent across all media interactions, helping to maintain a unified and coherent public image.