Tony Robbins’ sales team handles thousands of in-person conversations at large events, but had no clear way to track what was being said, how messaging varied, or how prospects responded. Coaching relied on memory, and managers had little visibility into the field communication of their reps.
Why They Chose Omi
The team needed a hands-free way to capture and understand live conversations without slowing reps down. Omi offered automatic recording, summarization, and a structured dashboard for managers.
How They Use Omi
1. Reps Capture Every Event Conversation
20+ reps wear Omi during events, automatically capturing and summarizing real-world sales interactions.
2. Insights Reflect on the Omi Enterprise Dashboard & Mobile App
Summaries sync instantly, giving reps and managers a clear record of messaging, objections, and buyer signals.
3. Managers Coach Using Real Sales Pitch Data
Through the Omi Enterprise Dashboard, managers review conversations, identify communication patterns, and coach based on actual interactions — not guesswork.
4. Use Custom Coaching & Summary Templates
The team uses custom templates for the generation of conversation summaries. These templates can be one of the pre-existing 3000+ templates, or they can create one if they want to.
Early Impact
- Clear visibility into what happens at events
- More grounded, productive coaching
- Better understanding of team messaging patterns
- Shared context across the entire sales org
On average, sales teams using Omi see a 30% increase in sales volume over 3+ months of usage and 10+ hours saved per week per rep.
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